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Reuters Market Light
RML Information Services Pvt. Ltd. (RML) formerly known as Reuters Market Light is a pioneering and award-winning business offering a bouquet of ICT solutions across the entire agri value chain.〔(【引用サイトリンク】title=Aid on mobile brings smile on farmers’ faces )〕 The service is designed to provide farmers with personalised timely and actionable agricultural information from pre-sowing to post-harvest stages through SMS on their mobile phones in their local language.〔(【引用サイトリンク】title=India: Smart farming via Reuters mobile alerts )〕 About 1.4 million Indian farmers from an estimated 50,000 villages have used this service across 18 states. Through sharing among farmers, it is estimated to have reached 5 million farmers. RML covers over 450 crop and crop varieties and more than 1300 markets.〔(【引用サイトリンク】title=Indian farmers given SMS aid )〕 With this service, individual farmers gained up to INR 200,000 ($ 4000) of additional profits, and savings of nearly INR 400,000 ($8000), marking a significant return on their investment.〔(【引用サイトリンク】title=Winners of 2010 World Business and Developemt Awards )〕
==History==
The innovation began with the realization of the causes behind the poor state of millions of farmers around the developing world. The biggest realization was that this pain – both economic and emotional –must be addressed at an individual farmer level.〔 RML, a business incubated by Thomson Reuters, was conceptualized as a one page idea in 2006 to address this need. Following nearly 18 months of market research, prototyping and market trials, RML was launched in October 1, 2007 in Maharashtra by Sharad Pawar, the union minister of agriculture of India followed by launch in Punjab in 2008 by Mr. Prakash Badal, state’s Chief Minister.〔(【引用サイトリンク】title=Mobile phones transform life of India's poor )〕
In 2013, Thomson Reuters teamed up with IvyCap Ventures Advisors Private Limited (IvyCap), a venture capital fund management company to support the continued development of Reuters Market Light (RML). IvyCap, which is backed by the IIT Alumni Network, is the lead investor in RML with Thomson Reuters remaining as a shareholder and partner in the newly formed RML Information Services Private Limited.〔
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抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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